Privacy Policy
Last Updated: July 10, 2026
DMS Home Improvement ("we," "our," "us," or the "Company") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dmsimprovement.com (the "Site"), contact us by phone, form, text message, or WhatsApp, or otherwise engage with our home improvement and remodeling services.
By using our Site or submitting your information to us, you agree to the practices described in this Privacy Policy. If you do not agree with these terms, please do not use our Site or provide us with your information.
1. Who We Are
DMS Home Improvement is a licensed and insured general contractor providing bathroom remodeling, kitchen remodeling, carpentry, tile installation, and painting services in New Hampshire (Salem, Nashua, Hudson, Pelham, Windham, Londonderry, Derry, Hollis) and Massachusetts (Middlesex and Essex County).
Business Contact Information
- Business Name: DMS Home Improvement
- Address: Salem, NH, USA
- Phone: (781) 354-0851
- Email: contact@dmsimprovement.com
- Website: https://dmsimprovement.com
For purposes of this Policy, DMS Home Improvement is the entity responsible for determining how and why your personal information is processed.
2. Information We Collect
2.1 Information You Provide Directly
We collect personal information that you voluntarily provide to us, including when you:
- Fill out our online contact/quote request form (name, email address, phone number, project details, and/or property address)
- Call us using the "Call Now" button or our published phone number
- Message us through WhatsApp
- Send us a message via Facebook or Instagram
- Communicate with us by email or during an in-home consultation
- Enter into a service agreement or contract with us (which may include billing and property information)
2.2 Information Collected Automatically
When you visit our Site, certain information may be collected automatically through cookies and similar tracking technologies, including:
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages viewed, time spent on the Site, and referring/exit pages
- The source that directed you to our Site (e.g., a Google Ads or Meta/Facebook ad, organic search, or social media)
- Interactions with our forms and click-to-call button
2.3 Information from Advertising and Analytics Platforms
Because we advertise using Google Ads and Meta Ads (Facebook/Instagram), and use Google Tag Manager, Google Analytics, the Meta Pixel, and Google Ads conversion tracking on our Site, these platforms may place cookies or similar technologies on your device and share limited information with us (such as ad interactions, page views, and conversion events like form submissions or button clicks) to help us measure and improve our advertising campaigns and website performance. Please review Google's Privacy Policy and Meta's Privacy Policy for more information about how these companies handle your data. See Section 6 below for details on each specific tool.
2.4 Information Collected via Google reCAPTCHA
Our quote request form may use Google reCAPTCHA to help prevent spam and abuse. reCAPTCHA analyzes visitor behavior and may collect technical information such as IP address, mouse movements, and browser/device data, which is sent to and processed by Google. This helps us verify that form submissions come from real people rather than automated bots.
3. How We Use Your Information
We use the information we collect for the following purposes:
Consent to Be Contacted
By submitting our contact form, you expressly authorize DMS Home Improvement to contact you via phone call, text message, or email using the information you provided, for purposes related to your inquiry or project. Message and data rates may apply. You may opt out of text or email communications at any time (see Section 8).
4. Legal Bases and Consumer Protection Laws We Comply With
DMS Home Improvement operates in the United States and this Policy is designed to comply with applicable U.S. federal and state privacy and consumer protection laws, including:
- California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) — for California residents
- Telephone Consumer Protection Act (TCPA) — governing calls and text messages
- CAN-SPAM Act — governing commercial email communications
- Children's Online Privacy Protection Act (COPPA) — regarding information from minors
- General state consumer protection and data breach notification laws applicable in New Hampshire and Massachusetts
If in the future our services expand to residents of other states with comprehensive privacy laws (e.g., Virginia, Colorado, Connecticut), we will update this Policy to reflect applicable rights.
5. How We Share Your Information
We do not sell your personal information. We may share your information only in the following circumstances:
- Service Providers: With trusted third parties who support our business operations, such as website hosting providers, CRM/scheduling tools, email marketing platforms, and payment processors — solely to help us operate our business and serve you.
- Advertising Partners: With Google and Meta (Facebook/Instagram), for advertising measurement and campaign optimization purposes, in accordance with their own privacy policies.
- Legal Requirements: When required to comply with a subpoena, court order, or other legal process, or to protect the rights, property, or safety of DMS Home Improvement, our clients, or others.
- Business Transfers: In connection with a merger, acquisition, sale of assets, or similar business transaction, your information may be transferred as part of that transaction.
We never share your information with third parties for their own independent marketing purposes without your consent.
6. Cookies and Tracking Technologies
Our Site uses cookies, pixels, and similar tracking technologies, deployed and managed through Google Tag Manager, to operate, measure, and improve our Site and advertising campaigns. Specifically, we use:
Tool
Google Tag Manager (GTM)
Google Analytics
Google Ads Conversion Tracking
Meta Pixel (Facebook/Instagram)
Google reCAPTCHA
Purpose
Manages and deploys the tracking tags and scripts listed below on our Site. GTM itself does not collect personal information but controls which tags fire.
Measures website traffic and user behavior (pages visited, time on site, device/browser type, general geographic location) to help us understand how visitors use our Site.
Measures actions taken after a visitor clicks on one of our Google Ads (such as submitting the quote form or calling us), so we can measure and optimize our ad campaigns.
Tracks visitor interactions on our Site to measure the performance of our Meta Ads campaigns and to show relevant ads to visitors on Facebook and Instagram (retargeting).
Used on our quote request form to prevent spam and automated (bot) submissions. reCAPTCHA may collect hardware and software information, such as device and application data, and send it to Google for analysis. Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
These tools may use cookies, pixels, and similar technologies to:
- Remember your preferences
- Understand how visitors use our Site
- Measure the effectiveness of our Google Ads and Meta Ads campaigns
- Deliver relevant ads to you on other websites and social media platforms (retargeting)
- Protect our contact form from spam and abuse
You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain features on our Site, including the quote request form.
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, including:
Data Category
Contact form / quote request submissions
Signed contracts and project/billing records
Marketing communication preferences
Website analytics data
Typical Retention Period
Up to 2 years from last contact
Up to 7 years (tax and legal requirements)
Until you opt out, plus a reasonable period for compliance records
Up to 26 months
When information is no longer needed, we securely delete or anonymize it.
8. Your Privacy Rights and Choices
8.1 Opt-Out of Marketing Communications
You may opt out of receiving marketing text messages, calls, or emails from us at any time by:
- Replying "STOP" to any text message
- Clicking "unsubscribe" in any marketing email
- Contacting us directly at contact@dmsimprovement.com or (781) 354-0851
Please note that even after opting out of marketing, we may still contact you regarding an active project, service request, or legal obligation.
8.2 Rights for California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we have collected, used, disclosed, and the purposes for doing so
- Access a copy of the personal information we hold about you
- Delete personal information we have collected from you, subject to certain exceptions
- Correct inaccurate personal information
- Opt out of the sale or sharing of personal information (Note: DMS Home Improvement does not sell your personal information)
- Non-Discrimination — we will not discriminate against you for exercising your privacy rights
To exercise any of these rights, contact us at contact@dmsimprovement.com or (781) 354-0851. We may need to verify your identity before processing your request, and we will respond within the timeframe required by law.
8.3 Do Not Track
Our Site does not currently respond to "Do Not Track" browser signals.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including:
- SSL/TLS encryption for data transmitted through our Site
- Restricted access to personal information
- Secure storage of contracts and billing records
While we take reasonable steps to protect your information, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our Site may contain links to third-party websites, including our social media profiles (Facebook, Instagram) and messaging platforms (WhatsApp). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
11. Children's Privacy
Our Site and services are directed to adults and are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will promptly delete it. If you believe a child has provided us with personal information, please contact us at contact@dmsimprovement.com.
12. Third-Party Service Providers
In addition to the advertising and analytics tools listed in Section 6, we use the following third-party service providers to operate our business and Site:
- Web Hosting: Hostinger
- Email Communications: Google Workspace / Gmail
- Advertising Partners: Google LLC (Google Ads, Google Analytics, Google Tag Manager, reCAPTCHA) and Meta Platforms, Inc. (Meta Ads, Meta Pixel)
These providers process personal information only as necessary to provide their services to us and are bound by their own privacy and security obligations.
13. Cookie Consent
Our Site uses a cookie banner that allows you to accept or manage non-essential cookies (such as analytics and advertising cookies) before they are activated. You can change your cookie preferences at any time using the cookie settings link available on our Site.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this Policy periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
DMS Home Improvement Salem, NH, USA Email: contact@dmsimprovement.com Phone: (781) 354-0851